TRY NOT TO THINK SO MUCH

try not to think so much
sound installation.
20 integrated circuits in the shape of letters, speaker, headphones, composite amplifier, and other components
technical development by Guillem Bayo

With Try Not To Think So Much, Eugenio Ampudia continues the line of his previous works by emphasizing the nature of art as an effective means of communication, but on this occasion the artist plays with the paradox of breaking that flow through communicational noise. Applying the term “noise” to communication refers not only to annoying sounds but to any interference in this process.
This work thus alludes to the type of communicational noise that we inhabit and that surrounds us, transforming into a silent method of influence in our everyday environment.

The artist points to the communication in the art world that tends to be endogamous and self-referential while promoting discourses that supposedly aim to bring culture closer to the viewer.

The fact that the noise in the piece is created by appropriating and superimposing theories and lectures related to the art world, which are difficult to understand, makes an ironic nod to the theoretical apparatus and the codes that underpin the artistic system.

The phrase is a composite amplifier, and each letter that forms it has a disruptive mission, which Ampudia uses to configure a disjointed narrative that also speaks to the subjectivity of discourse and opens doors to thoughts such as Foucault’s discourse of power or the power of discourse.