SWITCH ON

switch on
action for the Iberdrola Tower in Bilbao
interactive installation
technical development Koldo Belloso

In this action for the Iberdrola Tower in Bilbao, 280 windows in the upper third of the skyscraper changed color and light intensity depending on the tone, ring, volume, and content of phone calls made to a number open to the public.

A mathematical algorithm converted the calls into specific impulses that activated the lighting and defined the intensity of LEDs that illuminated the windows, like pixels.

This combination of artistic practice and interactive technologies generates new forms of communication. The viewer ceases to be a spectator and becomes a subject of the action, assuming the ability to share emotions, knowledge, images, and affections.