EVERYTHING

everything
site-specific for the Museo de Arte Contemporáneo de Oaxaca
10,000 empty beer bottles and audio

“Action, or the ability of men to start something new, ‘from scratch’, cannot be reduced to a calculated strategic reaction to a given situation. It takes place in the non-temporal gap between the past and the future, in the hiatus between the end of the old order and the beginning of the new, which in history is precisely the moment of revolution.”
Slavoj Žižek.

In his conception of the new individualism, Lipovetsky emphasizes one of the most important characteristics of hypermodern time: the paradoxical. The classic concept of culture, which differentiated between popular and enlightened culture, has vanished amid networks and new technologies, and fields of knowledge are beginning to intermingle. Culture is inseparable from commercial industry and encompasses every corner of the planet, regardless of economic level. This, together with hyper-consumption, has caused major internal imbalances in the relationship between individuals and themselves.
We are undergoing a constant process of “aestheticization of everyday life.” We live in the era of “artistic capitalism,” which produces for mass consumption; it manufactures a type of aesthetic experience that requires no prior culture, creating excitement, spectacle, and entertainment. As a result, the “art world” has fully penetrated the business world and become popular, encouraging consumption for pure pleasure and inciting people to let themselves go and live the aesthetic experience in the present.

This site-specific installation consists of creating a single path that viewers must follow before entering the exhibition space, crossing an accumulation of 10,000 empty beer bottles.

The space left by the bottles forms a word, a labyrinth that ultimately transforms the word “everything” into a passable, waterlogged, and dangerous path.